• project
    Gym Wizard

Three Brands. One Connected Marketing Operation.

How CWJ Media built and maintains three specialist brands for Gym Wizard, each with a distinct voice and target audience.

  • Gym Wizard
  • Medi Wizard
  • YORX

% increase in website users

% increase in average blog views

pages featured in AI Overviews

Gym Wizard
Managing three brands with different audiences is complex, but CWJ Media makes it look easy. They understand our industries and give each brand a distinct voice while maintaining a consistently high standard. Proactive and easy to work with, they feel like an extension of our team.
Chris Medley Managing Director
Early 2019

Gym Wizard website redevelopment

Development of a new website for Gym Wizard before taking over social media campaigns
Late 2021

MediWizard goes live

Created a distinct identity for MediWizard, building and maintaining two specialist brands
Early 2025 - Today

The launch of Yorx

Now managing three brands with websites, search strategies, content and sales materials.

the brief.

Gym Wizard, MediWizard and Yorx provide specialist reupholstery for the fitness, healthcare and commercial sectors. CWJ Media developed and now manages each brand’s distinct identity, website, voice and content strategy. This connected approach allows all three brands to reach their respective audiences while benefiting from shared marketing planning, content production and expertise.

Gym Wizard and MediWizard websites
Gym Wizard brand development

01
branding

We created distinct identities for all three brands, each carefully tailored to its specialist market and target audience.

02
website development

We developed websites for Gym Wizard, MediWizard and Yorx, giving each brand a focused service offering.

Gym Wizard website development
  • Gym Wizard search and analytics
  • Gym Wizard website
  • MediWizard website
  • Gym Wizard sales and advertising materials

03
content ecosystem

We created content pillars supported by blogs, social media posts and email newsletters, adapted to the audience, services and voice of the individual brand.

04
videography & photography

We filmed and published videos at customer sites and the company’s workshop, showing the refurbishment process, workmanship and completed projects for Gym Wizard and Yorx.

Gym Wizard sales materials

05
sales tools

A dedicated Yorx brochure was created to help present the brand, services and project experience during direct sales activity.

the results.

% increase in website users

% increase in average blog views

pages featured in AI Overviews

more than a campaign.
an embedded marketing department

We operate as an extension of your team, providing strategy, execution and reporting across every channel.

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