• project
    H.A. McEwen

Modernising a Heritage Engineering Brand.

How CWJ Media helped H.A. McEwen combine decades of engineering expertise with a modern brand, website and connected marketing strategy.

  • H.A. McEwen

% increase in website traffic

keywords ranking first on Google

keywords ranking in Google’s top ten

H.A. McEwen
From the initial enquiry right through to the SEO analysis, design and content, I found them to be thoroughly professional and extremely knowledgeable on how best to set up our site and get the best results. From going live, it took us only a few weeks to be ranked right at the top of Google, and ever since, the enquiries and business it’s generated has been excellent.
Alisdair McEwen Managing Director
Over 10 years ago

First website collaboration

CWJ Media designed the graphics and brand treatment for H.A. McEwen’s first website, beginning a long-term partnership.
2018

50th anniversary rebrand

We refreshed the company’s identity to celebrate five decades of engineering expertise and applied it across its marketing.
Today

Connected growth strategy

Brand, website, search, content, advertising and social activity now work together to support enquiries and sustained business growth.

the brief.

Established in 1968, H.A. McEwen produces, installs and services modern industrial boilers while restoring vintage boilers and engines for customers including breweries, hospitals, the MOD, railways and heritage organisations.

The company wanted to modernise how it presented its specialist expertise, generate more leads and create a consistent brand and marketing operation without losing the workmanship and heritage behind the business.

H.A. McEwen industrial and heritage boiler services
H.A. McEwen branding and design

01
brand positioning & design

We developed H.A. McEwen’s visual identity and delivered a major refresh for its 50th anniversary, extending the brand across advertising, brochures and vehicle signage.

02
website & search optimisation

We designed and optimised the website, carried out technical and content improvements and strengthened high-intent search visibility to support enquiries and conversions.

H.A. McEwen website and search performance
  • H.A. McEwen social media
  • H.A. McEwen website development
  • H.A. McEwen advertising
  • H.A. McEwen branding
  • H.A. McEwen press coverage
  • H.A. McEwen newsletters

03
content & communications

We produce blog posts, PR articles, newsletters and social media content that explain specialist services, demonstrate expertise and maintain a consistent presence across channels.

04
visual content & paid campaigns

We create imagery and video for social campaigns and support targeted activity with Google Ads, helping the company reach relevant commercial and heritage audiences.

H.A. McEwen advertising and sales materials

05
sales & advertising materials

We design advertising brochures, campaign graphics and supporting materials that give H.A. McEwen a clear and consistent way to present its capabilities.

the results.

% increase in website traffic

keywords ranking first on Google

keywords ranking in Google’s top ten

keywords ranking in Google’s top 50

more than a campaign.
an embedded marketing department

We operate as an extension of your team, providing strategy, execution and reporting across every channel.

get in touch